The Innovations Of The Walt Disney Company

Walt Disney has been quoted many times as saying he didnt want to lose sight of a very important fact: The entire Walt Disney company began with a mouse. In 1927, Walt and his brother Roy began with a small cartoon studio. In a relatively short time, this little company has rocketed to worldwide fame, and now includes a TV station, a movie production group, many animation studios, theme parks, distribution centers, record label, mall retail shops, and even a cruise line! Currently, Walt Disney is a household name among adults and children alike.

The mission of Disney businessmen and women today is to provide a product so unique, so exciting, and so un-like reality that people will be left with the thought that only the Walt Disney company could have provided such a service, experience, or product. To this end, Disney is working on a variety of creative ways to entertain customers waiting in line, including virtual reality. They also incorporate seasonal marketing into certain rides and shows. For example, Disney merged Tim Burton characters with one of its rides in the Tokyo park with very big success.


Currently, the Walt Disney company is working on several projects to continue to develop with its original mission in mind. Disney is building a monorail in California to whisk tourist from park to park, which include an undersea adventure with the Little Mermaid and the Disney Plaza. The California park is also working to develop several attractions specifically for ill or elderly visitors. MGM Studios is going to become Hollywood Studios, and will include a variety of trendy new things to see, including the American Idol themed attraction. In Orlando, Disney recently dropped a quick $100 million on a roller coaster in Animal Kingdom park that is built on a Mount Everest theme, and they are adding attractions to Tokyo Disneyland as well.

One of the upcoming rides that will be available at both the Orlando and California parks is a ride based on the Toy Story movies. The ride will carry visitors through all types of interesting things, and stop for multiple 3-D viewings. Since the Disney parks are so well marketed and popular, people flock to them from all over the world. This means that any trip to a Disney park involves lots of waiting in line. To help alleviate the pain and boredom this may cause, the Walt Disney company provide costumed characters and a state-of-the art talking and singing Potatohead Man! This particularly piece of singing entertainment cost a million dollars!

By: Christopher J

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